The Emzoom Nova arrives as GAC’s entry-level compact crossover, priced from R359 900 and aiming to draw buyers with a combination of sharp styling and a generous equipment tally that belies its position at the base of the range.
The exterior features the same bold creases and hidden rear door handles as its more expensive siblings, giving it a futuristic, almost hatchback-like stance that stands out in the parking lot.
Inside, the cabin is a mix of pleasant surprises and budget realities. The 10,25-inch touchscreen is crisp and includes wireless Apple CarPlay and Android Auto as standard, while the physical rotary dials for the climate control are a welcome analogue touch in a segment that often pushes everything into the screen.
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However, the driver is greeted by an analogue instrument cluster with a small 3,5-inch digital display, and the steering wheel is finished in a coarse polyurethane material, reminding you of the Nova’s entry-level billing. The synthetic leather and fabric seats offer decent comfort, and the 425-litre boot provides enough space for the weekly shop or a weekend away.
Under the bonnet lies a 1,5-litre turbo-charged petrol engine producing 130 kW and 270 Nm of torque, figures that are competitive for the segment and translate into lively midrange performance on the open road.
The claimed 0-100 km/h sprint time of 8,0 seconds feels achievable when the powertrain is in its element and overtaking on highways requires little forethought.
However, the engine’s potential is often hampered by the seven-speed wet dual-clutch transmission. There is a noticeable hesitation when pulling away from a standstill, a characteristic common to this gearbox type that requires some patience and precise throttle modulation in stop-start traffic. The gearbox calibration can feel indecisive at low speeds, occasionally hunting for the right ratio, though it smooths out considerably once the car is in motion.
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The Nova defaults to Eco mode on every start-up, which dulls throttle response further; switching to Comfort or Sport mode sharpens things up noticeably, but the initial lag remains a constant companion.
The driving experience is otherwise commendable. The ride quality is a particular highlight, with the suspension tuning proving adept at soaking up the broken tar and suburban potholes that characterise many South African roads.
It feels composed and comfortable, making for a low-stress daily commute. Steering is weighted more towards ease of use than sporty feedback, which will suit the target audience of buyers prioritising a relaxed drive over sharp handling. Fuel consumption in real-world conditions sits above the claimed 6,2 l/100 km figure, with my road test returning numbers in the region of 7,5 l/100 km for mixed driving, and some urban testing seeing figures closer to 8,3 l/100 km.
The ownership proposition is bolstered by a comprehensive aftersales package that includes a 2-year/30 000 km service plan, a 5-year/150 000 km vehicle warranty, and a Lifetime Engine Warranty for the first owner, a powerful drawcard for budget-conscious buyers.
Where the Nova shows its compromise is in safety specification. While the Emzoom range has achieved a five-star ASEAN NCAP rating, that result was obtained on higher-spec models equipped with six crash bags and advanced driver assistance systems.The Nova features only two crash bags and lacks a reverse camera, a noticeable omission at this price point and a consideration for safety-minded buyers.
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In essence, the Emzoom Nova presents a compelling argument for those who prioritise value for money, a comfortable ride and a well-appointed cabin with strong warranty cover.
It offers a striking design and powerful engine specs for a keen price. However, the noticeable gearbox calibration issues and the reduced safety kit require careful consideration.
If a polished drivetrain and the highest safety specification are non-negotiable, it may be prudent to look at higher trims or rivals that offer a more complete package from the outset.
Colin Windell for Colin-on-Cars in association with
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