Mitsubishi Motors South Africa has been recognised as the ‘most improved’ at the recent Southern African Vehicle Rental and Leasing Association (SAVRALA) Manufacturer of the Year Awards (MOTY).
Even though the majority of new vehicle sales are recorded as Dealer Sales, the vast majority of the money comes from corporate purchasing either directly as fleet pool vehicles or as company cars and car allowances – making fleet business a high riority for all manufacturers and importer.
Mitsubishi has expaned its fleet focused product offering with the launch of the Diamond fleet club, which offers members enhanced aftersales support and service.
Performance based
The SAVRALA MOTY awards are purely performance based and are determined through two surveys conducted by Lightstone with 37 car rental and leasing companies in South Africa, covering rental and leasing performance. These surveys gauge fleet customers interactions with the manufacturers they frequently deal with and whose vehicles are part of their fleets.
Most importantly, participating rental and leasing companies are required to involve all the relevant people in their operations who are knowledgeable about each of the criterion to complete the various sections of the surveys, resulting in a very accurate set of results.
“In more recent years Mitsubishi Motors SA set a number of goals with the aim of taking the brand to new heights. These goals included a clear strategy on becoming the mobility partner of choice to businesses of all sizes. This saw us refine our commercial vehicle offering and the aftersales value proposition for fleet clients.
“To be rewarded by SAVRALA as the most improved manufacturer shows that Mitsubishi Motors SA are making great strides in these areas,” says Nic Campbell, General Manager: Sales at Mitsubishi Motors South Africa (MMSA).
In the rental category of the competition, manufacturers are judged on criteria including communication, support, maintenance, value, theft prevention and B-BBEE and Mitsubishi improved considerably in all these categories resulting in an overall improvement, across all categories of 12,0%.
Some of Mitsubishi’s biggest improvements recorded were in categories such as the availability of parts and the waiting time for a service.
In the leasing category Mitsubishi improved in many of the sub sectors of the scoring criteria which include communication, technical support, financial categories, dealer performance and B-BBEE.
Judging criteria
“SAVRALA shares detailed results of the annual survey with participating manufacturers and these scores across the variety of judging criteria have been a great tool in assisting Mitsubishi to improve our operations related to the rental and leasing customer journey,” says Campbell.
“Mitsubishi are always innovating with the goal of giving all our customers, whether they are walking into a dealership and new to the brand or have a long-standing relationship with us, as many of our fleet and leasing customers do, the best possible experience when interacting with our brand throughout the ownership journey,” adds Campbell.
Colin Windell - proudly CHANGECARS
