Visitors to the Consumer Electronics Show in Las Vegas from January 9 will get a chance to seen how Mercedes-Benz is taking the ‘Hey Mercedes’ voice assistant to a completely new level.

The upscaled Mercedes concept takes the voice assistant into a whole new visual dimension with high-resolution game-engine graphics from Unity. This advanced AI-powered feature combines the intelligent systems of MBUX into a single entity and presents a new face to the customer with natural interaction.

An extension of you and seamlessly in tune with your needs is how the company describes the way forward for a hyper-personalised and intuitive customer experience – in-car and beyond.

Running on the in-house developed Mercedes-Benz Operating System MB.OS, the MBUX Virtual Assistant headlines several digital innovations to be presented in January.

Wanting to say "Hey Mercedes' then click here

“Mercedes-Benz is reinventing the digital passenger experience by leveraging AI to offer human-like interaction with the intelligent MBUX Virtual Assistant. It includes empathetic characteristics that sync with your driving style and mood. Paired with our in-house MB.OS architecture, this approach will define the future of digital luxury,” says Ola Källenius, CEO, Mercedes-Benz.

The Concept CLA Class celebrates its North American premiere at CES 2024. Based on the MMA (Mercedes Modular Architecture) and MB.OS, it offers a close-to-production insight into the future family of four vehicles.

Visitors will also get a taste of the electric future of an icon with the North American premiere of the camouflaged prototype of the electric G-Class.

Colin Windell